In recent years, Google has implemented numerous algorithm changes and several other updates to promote better and stronger user experiences, and websites conforming to that are being rewarded with higher rankings on search results pages. How did they do that, you may ask?
The best-kept secrets to successful SEO, as a Tarpon Springs SEO company would tell you, is not actually much of a secret rather than an answer provided by common sense. Since Google is now after improved user experiences, you can provide this by publishing relevant and great content that addresses your audience and their search intent while at the same time optimizing your site to make it easier for search engine bots to index. Here are the ways you can accomplish all of these things:
Invest on Great Content
If you look closely, you can see that SEO will be nothing without content. Content has all the essentials of a typical SEO campaign, like keywords, titles, headings, queries and the like. Since SEO has been largely built around content, it follows that great SEO is grounded in great content.
You don’t necessarily have to write or create great content when you know you can’t, but those winning the SEO game are at least aware of what great content is. Step-by-step, you can hone your writing skills by continuously updating your site with fresh and relevant content, guided by your knowledge of what great content is like.
Build Relationships instead of Links
Link building has long before been regarded as an indispensable element of every SEO, yet now with the recent crackdown on unnatural links, building relationships with your customers emerge as the most important thing over acquiring links. This is an element most businesses overlook, believing that earning links will help them earn more when they could end up earning absolutely nothing.
Make your Website More Usable
When improving your website’s user experience, one of the things you have to factor in is how easy and enjoyable it is for users to browse your site. This is why making your website mobile-friendly and ensuring that is has a fast loading time is important now more than ever, especially since almost half of users in the U.S. are using their mobile phones to conduct searches.
There’s no need to stress yourself out in unraveling the secrets behind successful SEO when you can experience it yourself by acquiring SEO services in Tarpon Springs from companies like Your Marketing Crew. With their help, you can rest assured that your SEO efforts will reap success in the end.
Sources:
The Surprising Secret of Successful SEOs, Search Engine Journal
9 SEO secrets every business should know, The Next Web
