How to Brand Your Business
Tips for Branding Your Business
Branding is a fairly broad term and it basically means all of the elements that are related to your business that people associate with. In other words, branding is the personality of your business. This encompasses many different factors such as the name of your business, the logo, the tagline or slogan or an advertising jingle. It may also include many other intangible qualities such as a specific niche or specialty area that your business services, some particular qualities about your business or staff or dozens of other attributes which creates a perception of what your business is like. I will address some of the more important factors of branding your business and ways to create a brand. Many public relations firms consider branding to be an important element of your overall marketing plan. (more…)
As small business owners, we need to constantly be aware of the multitude of marketing opportunities that surround us every day. To survive in this tough economy, you need to maximize the dollars that you invest in marketing to get your greatest ROI. Lowering your marketing costs can certainly give you a better return on your investment.
This method goes back long before the Internet was around and I believe it got its start in the car sales business. Well it still works today. In fact, I use it myself more so in the digital environment rather than with business cards as it was originally carried out. Basically, you are paying someone a referral fee for anyone they refer to you who becomes a new client. You can decide the amount of the referral fee depending on the type of product or service you sell, however, don’t be stingy because you want to make the incentive strong enough to compel people to participate.