Info Articles

The city of Tampa, Florida is a business hotspot. It holds the county seat of Hillsborough, and is its largest city—the economic hub of the area. Tampa’s Economic and Urban Development has pointed out that the foundation of the city’s economy lies in the diversity of the industries within it, which includes maritime, technology, health care, finance, agriculture, construction, and tourism. Tourism is huge with the city’s many notable attractions like the Tampa Bay, Raymond James Stadium, Amalie Arena, Busch Gardens, and many more. (more…)

It’s a risk to think too little of your Tarpon Springs business’s online reputation. A favorable image brings you money while a negative reputation can mean plummeting sales. In this age where competition is mighty high and consumer attraction extremely volatile, it’s not enough to simply serve—your business has to reach out and market itself to look its best, to hold the attraction for bigger stakes on your target market. (more…)

“This project needs to be perfect, there is no room for failure”.

These words have probably been spoken in every meeting room at some point in time, and as great of a goal it is—to keep failure out of sight—there are simply times when the odds are against you. No company is perfect and therefore none is immune to failure. (more…)

What some companies fail to give their marketing campaigns is an emotional value. Recent studies suggest that half of the time, brands are clueless on how to reach their audience at an emotional level. One possible reason for this is that most marketing campaigns are driven by profitability. Making a profit is, without doubt, an important aspect, but brand building isn’t just about the charts and ads, it’s also about establishing connections and understanding your clients beyond company reports. (more…)

One of the most important questions that business owners need to answer is whether they should use SEO or PPC to drive traffic toward their site. This decision is vital, especially during their starting years, when a company’s brand is only starting to take shape. Whether you pick one marketing strategy over the other or a combination of the two, your choice will ultimately determine how successful your promotional campaign(s) will be. (more…)

Last year, the world was shocked to see embattled Hollywood actress Lindsay Lohan grace the West End stage. Everyone was aware of what Lohan had gone through and her gradual fall from the spotlight, and with her stage debut, people were curious as to what actually made her take the role in the first place. (more…)

In recent years, Google has implemented numerous algorithm changes and several other updates to promote better and stronger user experiences, and websites conforming to that are being rewarded with higher rankings on search results pages. How did they do that, you may ask? (more…)