Business Marketing Tips | Your Marketing Crew

Small Business Marketing Advice

Are You Throwing Away Your Most Valuable Asset?

Here is some of the best marketing advice I can offer to small business owners. Make the most of your advertising and marketing dollars. Specifically, I’m referring to utilizing your existing customer base to its greatest potential, which can significantly reduce your marketing costs.

Three Ways to Increase Your Small Business Profits

1. You can increase the average dollar amount per sale.
2. You can increase the number of sales.
3. You can decrease your average marketing/advertising cost per sale. (more…)

Small Business Marketing Tips

Learn From The Experts

In these tough economic times, it is more important than ever to utilize these small business marketing tips to ensure that you get the most out of your marketing and advertising dollars. Being aware of critical data such as how much you spend to acquire each customer and where that customer comes from is no longer a luxury but rather a matter of survival. You must have systems in place that will record and track this type of information so that you can determine which of your advertising and marketing methods are producing the best results for your business. This type of information is not always obvious because of the number of factors involved, so you must rely on written data to better assist your analysis. (more…)

Brand Marketing Tips

Creating Your Own Brand

One of the best business marketing tips I can give small business owners is you need to create a brand for yourself so that you stand out from the crowd and rise above your competitors. It can even be something silly or outrageous as long as people automatically associate that particular item with your business. Start paying attention to the local advertisements on TV, radio or in print. I’m sure you’ll notice that certain businesses use a particular logo, jingle, color scheme, slogan or anything like that that helps create a brand. It could be your face on all the ads or anything else that’s recognizable that will brand your business.

Make Your Brand Mean More Value

Aside from those obvious types of branding, it is equally important to create a brand for yourself by always going the extra mile for your customers and making them feel like they cannot get that level of service anywhere else. Do that and you’ll have a customer for life, not to mention a continuous flow of quality referrals that satisfied, happy customers are likely to produce. (more…)

Advertise My Business

Consumers’ View On Advertisements During Tough Times

As a small business owner, you are also a consumer, so you’ll be able to completely relate to how advertising your business affects consumers. Whether you are advertising at the current moment or not, you’re sending out messages to your prospects and customers about your company, some of which you may not want to be sending. It’s important to understand what your customers think of your business so when they talk about your company, they can send out positive messages that will help your company prosper. If you’re wondering, “Should I advertise my business?“, consider how it will make you look to your prospects for years to come.

When consumers think about businesses who advertise during tough economic times, two things come to mind. (more…)

Business Marketing Online Strategy
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Business Marketing Online Strategy

Business Marketing Tips

Business Marketing Online Strategy

Learn The Top 3 Techniques For Building Trust And Creating Brand Awareness

Using the correct business online marketing strategy can help differentiate yourself from your competitors and help you maintain your market position, especially in the tough economic times we are experiencing.

There are a variety of online marketing strategies that will work for many businesses. Finding the ones that work best for your particular business or industry will require a bit of testing and tracking. By properly recording and analyzing the results, you can better determine which strategies and techniques are most effective for your business.

There are many significant advantages for marketing your business online as opposed to off-line marketing. I will briefly touch upon the subject here, however, in greater detail in another one of my articles. The three most significant advantages for using the Internet to market your business would be speed, low cost and trackability. (more…)