Regardless of your feelings about Black Friday, it is a time when consumers are looking to get some great deals, they have their credit cards in hand, and are ready to buy. Although that super shoppers day is right around the corner, it’s not too late to jump on the bandwagon and get your share of the billions of dollars that will be spent that day.
Think in Terms of Real Value
Don’t try to give away last year’s junk that didn’t sell. People are looking for real value on current items that they can use. Remember the idea is to get them into your store or onto your website and have them become a customer. Don’t think of this as a one-off sale, but rather evaluate the lifetime value of that customer and what it could mean to your business. Even if you break even or take a slight loss on the initial sale, you can still develop that sale into a long-term and profitable relationship.
Tips to Increase your Black Friday Sales
- Exclusivity is the key. Customers expect to have many if not all items available in limited quantity or for a limited time. Nobody wants to miss out on a great deal and this will inspire customers to make their decision quickly before they lose out.
- Use Google Trends to research the hottest items related to your industry. Ideally it would be best if you actually sold these items. However even something related or complementary can work very well.
- Offer something nobody else does. Even if you are selling the exact same product or service that hundreds of other local businesses are offering, you can still make your sale unique. Consider offering some type of personalized add-on, either a physical product or a virtual service that those buyers cannot get anywhere else.
- Encourage people to join your mailing list or become fans of your Facebook business page to get advance notice of special Black Friday offerings only available through those platforms.
- If you have a brick and mortar store, make sure you have the appropriate signage announcing the details of your Black Friday sales. It could be a teaser or complete list of items being offered along with their prices and the specific hours of the sale. You can also include mini flyers along with the receipt for in-store purchases prior to the sale.
- If your business is online only, make sure your offers are well promoted throughout your website. If you have items that are in limited quantity, make sure you or your webmaster are available to make changes to the website as required to reflect those exclusive offers.
Although this is traditionally a time where people are buying gifts for each other during the Christmas season, many shoppers are also looking for great deals for themselves. With the new year right around the corner, many small business owners are looking to make purchases or upgrades to their business to have a more prosperous year. If you sell B2B services, this could be a great time for you to take advantage of these opportunities.
Check back on our website or join our mailing list to be notified of the Black Friday sales we will be offering.
If you have other specific questions related to your business or have any other marketing concerns you would like to discuss, I encourage you to schedule a free 20 minute phone advisory session and get the answers you need or call us today at 727-210-5046.
